Lenny Niemeyer arrived in Rio de Janeiro in 1979 to start her career as a Fashion designer, creating bikinis for famous Brazilian labels. In 1991, she decided to launch her own brand by opening her first store in Ipanema. Nowadays Lenny has 19 freestanding stores in Brazil, and is sold in over 200 multi-brand boutiques.
Previously a renowned landscape architect, her love of nature influences her print design and aesthetic. Lenny has since transformed into a true fashion legend.
Since her runway debut in 1997, the name Lenny Niemeyer has been synonymous with high-fashion swimwear, receiving worldwide recognition with famous models in the fashion world walking her shows during the Rio Fashion Week and the S. Paulo Fashion Week, like Gisele Bündchen, Naomi Campbell, Isabelli Fontana and Izabel Goulart.
"I create glamorous looks with distinctive elements", says Lenny. "I design for the independent, chic woman and my suits are meant to highlight their feminity, beauty and charm."
Lenny Niemeyer is definitely a trendsetter and ambassador of the “beach couture” concept. Twenty years ago Lenny conceived sophisticated swimwear embellished with accessories such as natural stones and even ceramics, followed by innovative lines of “after beach” collections, changing the Brazilian world of beachwear fashion forever.
In 2016 Lenny Niemeyer was selected to design the Brazilian Team´s uniforms for the opening and closing ceremonies of the Olympic Games in her hometown of Rio de Janeiro. Other renowned designers were chosen to create their country´s uniforms such as Stella McCartney in the UK, Giorgio Armani in Italy and Ralph Lauren in the USA.
Lenny Niemeyer is sold worldwide in South and North America, Europe, Asia, Africa, Australia and the Middle East.
In Europe, Lenny Niemeyer can be found in several top retailers and high-end boutiques such as:
U.K.: Heidi Klein and Rigby & Peller in London;
France: À toutes les Filles in Paris, Boutique du Château in St. Tropez and Calarena in Porto-Vecchio, Bonifacio and Calvi;
Germany: Ansary in München, Rigby & Peller in Düsseldorf and Grace in Wiesbaden;
Switzerland: Badrutt´s Palace in St. Moritz, Ciolina in Berne, The Alpina Gstaad in Gstaad and Hotel des Trois Couronnes in Vevey;
Belgium: Carissima in Leuven and Per Tutti in Aarschot;
Netherlands: Lincherie Gelderlandplein in Amsterdam;
Denmark: Rigby & Peller in Frederiksberg;
Greece: Detroit and Matchbox in Athens, Iliana Bassiana in Mykonos, Just Brazil Store in Crete and Petretin in Corfu;
Malta: Nathalie in St. Julian´s;
Spain: Marbella Club in Marbella, Exclusive in Palma de Mallorca, Pacha in Ibiza, Pasarela in Madrid and Janina in Barcelona;
Portugal: Côté Sud at Quinta do Lago and Espace Cannelle in Estoril.
In Angola Lenny Niemeyer is stocked at Kuia Concept Store in the Luanda Marina.
Online, at Net-à-Porter.
Lenny Niemeyer is also sold in luxury beach resorts, such as Cheval Blanc, One&Only and Aman Resorts.
In Europe, GDC is Lenny Niemeyer´s exclusive distributor. GDC´s Show-room, offices and Distribution Center for Europe are located in Lisbon, in the very central Marquês de Pombal area.